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For more than 60 years, Trick-or-Treat for UNICEF has served as the original Kids Helping Kids® campaign. In 1950, children across America were inspired to collect coins for UNICEF to aid children abroad enduring the after-effects of World War II. It was not just a charity effort—it was a call to end the needless suffering of their more vulnerable peers around the globe. Since then, for generations of Americans, Trick-or-Treat for UNICEF has been a powerful way to make a difference in the lives of the world’s children. Today, that mission is as urgent as ever, and the campaign is just as vibrant. Established as one of the longest-running youth initiatives in America, with more than $164 million raised to-date, Trick-or-Treat for UNICEF remains an inspiration to the young (and the young at heart) to further the cause of children everywhere.

This video reviews the year 2012 and some of the ways in which UNICEF and its partners are working to ensure child rights and that child mortality is eradicated in a generation.