Cartoons for Children's Rights (http://www.unicef.org/crcartoons/) is a UNICEF broadcast initiative that aims to inform people around the world about children’s rights. The effort has forged partnerships with many well-known animation studios that have developed more than 80 half-minute public service announcements based on the articles of the Convention on the Rights of the Child (CRC).
Each PSA illustrates a right described in the global rights treaty, such as ‘Freedom from Child Labour’ or ‘Protection from Neglect’. All the spots are non-verbal, in order to get the rights message across to everyone, regardless of language. The spots have aired on more than 2,000 television stations globally.
This PSA promotes Freedom from Discrimination (Article 20 of the CRC). Submitted from the Philippines (Imagine Asia), it was directed by John Rocco.